Sponsorships

Did you know, that in 8th Century BC, it happened the first Sponsorship when greek merchants were offering economic help to athletes to increase their sales relationships? Crazy right. Back on the days they already had the same thoughts about how to get visibility and notoriety of their brands “here i am”, generate traffic “this is me” and sales “people buying their product”, one of the differences we have today are the tools we have to make better moves and make the best of it each time we are out there Sponsoring, so. What do you think, are the Goals of brands when they invest in Sports?

  • Notoriety & Visibility
  • Increase Fidelity of the brand
  • Reinforce Brand Image
  • Generate Traffic
  • Stimulate Sales / Use
  • Social Responsibility

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