Sponsorships

Did you know, that in 8th Century BC, it happened the first Sponsorship when greek merchants were offering economic help to athletes to increase their sales relationships? Crazy right. Back on the days they already had the same thoughts about how to get visibility and notoriety of their brands “here i am”, generate traffic “this is me” and sales “people buying their product”, one of the differences we have today are the tools we have to make better moves and make the best of it each time we are out there Sponsoring, so. What do you think, are the Goals of brands when they invest in Sports?

  • Notoriety & Visibility
  • Increase Fidelity of the brand
  • Reinforce Brand Image
  • Generate Traffic
  • Stimulate Sales / Use
  • Social Responsibility

Tactics to find Sponsorship

Is very difficult to identify and reach the right Sponsor to fit into your project. There are different companies lines to follow and reach the right one so, here our question. What are some of the most successful tactics you utilize to get Sponsorship?

We give you some tips we use, we hope they help you and if you have anyother tactic, please share with us!

  1. Go to events they are already sponsoring and talk to people who are maintaining their tables & Handing out Business Cards.
  2. Search what values, vision and mission they have to fit into your project.
  3. What product and consumers they have.
  4. Partnerships they have.
  5. Emailing and making appointment.
  6. Return on Investment. What you offer? How they will see theirselves in a period of time?