Tactics to find Sponsorship

Is very difficult to identify and reach the right Sponsor to fit into your project. There are different companies lines to follow and reach the right one so, here our question. What are some of the most successful tactics you utilize to get Sponsorship?

We give you some tips we use, we hope they help you and if you have anyother tactic, please share with us!

  1. Go to events they are already sponsoring and talk to people who are maintaining their tables & Handing out Business Cards.
  2. Search what values, vision and mission they have to fit into your project.
  3. What product and consumers they have.
  4. Partnerships they have.
  5. Emailing and making appointment.
  6. Return on Investment. What you offer? How they will see theirselves in a period of time?

Slam Dunk Contest

We all followers of NBA wait each year to see the ALL-Star Game and 4 days ago we had the opportunity to see the exhibition of NBA athletes to us, the supporters. It is an incredible show and, how can someone leaps over 7ft 5 (2,26 m) and not win the contest?

What do you think are the lines judges follow in a Slam Dunk Contest to score and rank the 16 dunks?

Do you think Aaron Gordon was robbed? Many people thinks hell yea, what you think about?

Also, if you were Aaron Gordon and feel you have been robbed, would you give up not playing again the Slam Dunk contest in 2021? Or Will see this as another opportunity to do it better next time?

Sport Values

Premier League Clubs are charging up to 700$ to children to enjoy the experience of being mascots for games.

For a child walking out in front of their favourite club home stadium alongside of their heroes is a dream, so well, now became a privilege for some children in Premier League. Where are the values of this Clubs?

We understand Sport is a Business but this is too much, if this clubs don’t have any other plan to make more money than asking families up to 700$ to have their children as a mascots for their heroes, honestly I believe are full of ways to get this situation working out better.

Like this, is SAD.

Ambush Marketing

When was date of birth of this category of Marketing?

Let me put you in situation. ADIDAS born in 1920, its first appearing Sponsoring was in the Olympic Games of Berlin 1936 >wining 4 gold medals because the athlete Jesse Owens was wearing ADIDAS running shoes. After that, they realise how much important was to relate their brand to top athletes and also, the huge impact had in Tv, stepping to the TOP Sport Company in the world.

World Cup 1954 > Germany wins wearing ADIDAS football boots, again on the Top of the World. At the Olympic Games of Melbourne, again ADIDAS gives to Germany National Team running shoes. TOP athletes wearing their shoes in the biggest Sport Event in the World.

PUMA, was the company who took this competition of being the best more serious against ADIDAS. In the World Cup of 1970 they contacted “O Rei” Pelé, offering one of the biggest bags of money to wear PUMA’S football boots, he agreed and you know what happen? PUMA told him to ask one minute before the final started to the referee if he could tie his PUMA, now imagine PUMA’S impact caused to the World when Tv catches “O Rei” tying in slow motion his boots before a World Cup Final.

This is how started #AmbushMarketing