VIRTUAL RUNNING EVENTS

We haven’t been around for a while as we have been trying to keep motivate enough to survive this scenario we are in so, here is a little recap of what i have been involved myself.

As the pandemic haven’t been too helpful for events organisers in April i had the idea of making a Home Event relating sports with the lockdown we had. People was running on their houses 1k, 3k and 5k distances to keep motivated and stay strong and healthy practising some sport.

When the lockdown finished *here in Barcelona, Spain, i thought even we could not compite facing another athletes we would have the option doing it in virtual/online mode so i thought it would be great to set up a platform where runners and brands could get in touch each-other. Runners competing our events and brands having a different manner to be announced.

I set up in June, the Global Challenge, this event consisted in running from anywhere you were the distances of 1k, 5k and 10k, we had 2 collaborators/sponsors SouthernRunners and Derrunning.net, 50 runners joined the event in more than 20 locations, Spain, Denmark, France, Italy, Germany, Portugal and Philippines.

In July we were back with a second edit, Global Challenge 2.0, also you could run from anywhere but distances where 5k, 3k, 1k, we increased to 4 collaborators/sponsors SouthernRunners, Derunning.net, Siroko and SportNutrition, we had 60 runners from Spain, England, Denmark and France.

In August, “holidays time in Europe”, we set up a PlayOffs final with 32 runners from Spain and England, having EagleSocks, Derunning.net, SportNutrition, SouthernRunners and Siroko as Sponsors/collaborators. This event was set by elimination rounds until we reached a Final Four.

From September 17th until December 23rd we set up the Virtual Running League, with 7 races in the calendar, 10k, 5k and half-marathon distances, you could run by teams or in your own, 58 runners in 16 teams we had participating, running in more than 25 different locations. A League with points format for each division in individual and team mode. Here we increased the quality of them cause of the improvement in Sponsors, races and runners. We had trophies and medals for podium and the team winner, also prizes from Sponsors at the end of the league and challenges along the event if you improve your results as athlete. We were, Derunning.net, Hidratacion Deportiva, Sural, SpherePro, BeUrbanRunning, VitaminWell, Running_es, CrownSportNutrition, Nutritape_Bcn, Kinetrainings and Trtraining_hc as a collaborators/sponsors.

The most important we take from all this advances is, the community created and what sports can do even in the pandemic pic we are.

We are proud the work done and look forward to announce our next project.

If you like to know more about our next project -> please follow us on -> Instagram and train with us at our Strava Club

Thanks for reading, wish you had a very nice Xmas and Happy New Year

Fans

From all those people who are lovers of Sports; from this little boy/girl supporting the basketball team of their school to the ones we suffer every time we watch our team pursuing the win in Tv or even going to the Stadium to support them. Now we playing a big game against, Covid-19.

Since we suffering the Covid-19, lots of Sport events they been cancelled worldwide, Cycling, UEFA Champions League, NBA, Football Eurocup 2020 post to 2021, Masters 1000ATP, MotoGP, etc. etc. any of this sport events where involving athletes, workers and fans in risk to be infected by the virus, now is time to be safe and take care of ourselves, stay with family, friends and being respectful with the measures governments are taking to keep your country safe, lets all work together with positive emotional thoughts to keep cool our physical and mental health to win the game that Covid-19 is playing with us and come back to our society stronger, remember we play at home we all together.

Is time to THANK YOU and show our SUPPORT, to all the medical services are working to stop this massive virus coming into our lives, THANK YOU, you doing such an effort to win this fight with all your knowledge, passion and also, risking yourselves to be infected to kill this virus and have us in a good mental and physical health condition.

WE ARE ALL YOUR FANS & SUPPORTERS, YOU ARE NOT ALONE

Sponsorships

Did you know, that in 8th Century BC, it happened the first Sponsorship when greek merchants were offering economic help to athletes to increase their sales relationships? Crazy right. Back on the days they already had the same thoughts about how to get visibility and notoriety of their brands “here i am”, generate traffic “this is me” and sales “people buying their product”, one of the differences we have today are the tools we have to make better moves and make the best of it each time we are out there Sponsoring, so. What do you think, are the Goals of brands when they invest in Sports?

  • Notoriety & Visibility
  • Increase Fidelity of the brand
  • Reinforce Brand Image
  • Generate Traffic
  • Stimulate Sales / Use
  • Social Responsibility

Tactics to find Sponsorship

Is very difficult to identify and reach the right Sponsor to fit into your project. There are different companies lines to follow and reach the right one so, here our question. What are some of the most successful tactics you utilize to get Sponsorship?

We give you some tips we use, we hope they help you and if you have anyother tactic, please share with us!

  1. Go to events they are already sponsoring and talk to people who are maintaining their tables & Handing out Business Cards.
  2. Search what values, vision and mission they have to fit into your project.
  3. What product and consumers they have.
  4. Partnerships they have.
  5. Emailing and making appointment.
  6. Return on Investment. What you offer? How they will see theirselves in a period of time?

Sport Values

Premier League Clubs are charging up to 700$ to children to enjoy the experience of being mascots for games.

For a child walking out in front of their favourite club home stadium alongside of their heroes is a dream, so well, now became a privilege for some children in Premier League. Where are the values of this Clubs?

We understand Sport is a Business but this is too much, if this clubs don’t have any other plan to make more money than asking families up to 700$ to have their children as a mascots for their heroes, honestly I believe are full of ways to get this situation working out better.

Like this, is SAD.

Kobe Bryant “Mamba”

A sad news started early Sunday, i was expecting to rest watching some Sport events online. How did it go on NBA today, news from FC Barcelona, La Liga (Spanish League), if it was any news about the new F1, Australian Open and suddenly pop up on my phone, “Kobe Bryant passed away in an helicopter crash…” OMG. My body was shacking, I forgot about all the rest and went into that news, confirmed. Kobe Bryant one of the greatest players in history died, at 41. Just 41, with lots of things to do in life yet, retired of basketball 3 year before.

He was an example to everybody because of his pure values, always focus to be better person & athlete, leadership, competitive, motivational, inspiring people, confidence, always sharing his passion, loving people and learning from others. You are a Legend and you will be always in our heart “Mamba”.